Attentional sustainability: A brief manifesto on how we can save the internet

Attentional sustainability: A brief manifesto on how we can save the internet
What if the next frontier of sustainability isn’t environmental or financial—but attentional?

In an era where every ping, scroll, and feed is engineered to hijack our focus, we’ve come to accept the exploitation of our attention as the cost of modern life. But this model is failing—morally, economically, and psychologically. In Attentional Sustainability, a groundbreaking new framework is introduced: one that challenges today’s exploitative digital business models and offers a path forward rooted in ethics, psychology, and long-term value.

Drawing inspiration from the wisdom of Herbert A. Simon, the open source movement, and cutting-edge cognitive science, this book argues that companies can—and must—treat human attention as a finite, precious resource. The time has come for businesses to evolve: from seeking to have attention to earning the right to be worthy of it.

Inside, you’ll explore:

• The collapse of the traditional internet and the rise of the attention economy

• How attention works, and why relevance and meaning matter more than ever

• The psychological cost of distraction, and the science of sustainable focus

• A new model for marketing, rooted in learning, service, and cognitive respect

• Practical strategies for designing products, services, and messages that respect attention

This is a bold call for marketers, designers, entrepreneurs, and policymakers to lead the way in rebuilding a digital world where attention is not extracted, but honored. Attentional Sustainability is not just a business book—it’s a manifesto for a more humane digital future.

Human attention is not a commodity. It’s a relationship. How will you treat it?

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